So what is a Microsite? It is a small and highly focused website which can be used to market a particular product or service you are offering. Many companies, like mobile phone operators or film/game producers, use Microsites as part of a highly targeted marketing campaign. Visitors therefore receive the full impact of the marketing message rather than risk it being diluted if made part of the main corporate website.
Microsites get straight to the nitty-gritty and are usually a 'no fluff' zone. They can be promoted online through Paid-Placement Campaigns (PPC) and Search Engine Optimisation (SEO), viral marketing, email marketing, and also through offline advertising such as trade press, magazines, TV and radio.
We can set up campaign monitoring and reporting on your Microsite to let you know where your activity is coming from and also where it is going, and because a Microsite is 'über-focused' the analytics you get back are 100% undiluted.
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